Art Direction for monthly SEPHORA video shoots
WHAT WE ACHIEVED: With video reigning over social media, the goal was to create trend-focused videos with both educational and entertainment value. Our team produced engaging videos that captivated audiences and boosted Sephora's online presence.
HOW WE DID IT:
Pre-production: I led the video concepting and storyboarding process with the marketing and editorial team, briefing directors, producers, and talent.
On the Day: I provided creative direction for everyone on set, including wardrobe and hair styling, set styling, lighting and sound technicians, and my creative team.
After the Shoot: I worked closely with the editing team to ensure the music, voiceovers, graphics, and pacing were executed based on current social trending video edits.
MY ROLE: As the art director, I was responsible for the overall creative vision and direction of the videos. My contributions included leading the concepting and storyboarding phases, directing the shoot, and ensuring the final edits aligned with the latest social media trends.
