Art direction for monthly SEPHORA photoshoots
WHAT WE ACHIEVED: The goal was to create compelling visual content for Sephora, highlighting best-selling products, new releases, and curated assortments for social campaigns. Our team produced high-quality images that showcased product packaging, texture, and overall appeal, driving engagement and boosting sales.
HOW WE DID IT:
Pre-production: I led the pre-production phase, guiding designers, briefing photographers, and acquiring necessary props.
On the Day: I focused on getting the perfect composition, framing, lighting, and camera angles, ensuring meticulous attention to detail.
After the Shoot: I collaborated closely with post-production editors to retain product depth and dimension, ensuring each photo presented the products in the best possible light.
MY ROLE: As the art director, I was responsible for the overall visual direction, ensuring consistency and quality throughout the project. My contributions included leading the creative team, overseeing the photoshoot, and ensuring the final images met Sephora's high standards.
