Caudalie Campaign

WHAT WE ACHIEVED: The purpose was to relaunch Caudalie France's Instagram in the US market with a modern rebrand and to pivot the general campaign design and assets to have a fresh look.

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HOW WE DID IT:

Photography & Graphics: We used well-lit, macro, clean photography to highlight the products. Educational graphics were kept simple and snackable for easy consumption.

360 Campaign Assets: All campaign assets, including webpages, emails, invites, and press releases, were designed to be cohesive and clean.

Streamlined Communication: Weekly brand email communication visuals were streamlined to ensure consistency and clarity.

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MY ROLE: As the design lead for Caudalie in the US, Canada, and Mexico, I ensured that all design language evolved to suit the various markets. I led the project from concept to execution, overseeing the rebranding effort across different platforms and ensuring the visual identity remained consistent and appealing to the target audience.