Launched Caudalie's entry to Amazon’s Luxury beauty marketplace. Designed their storefront, highlighting their new collections, best sellers, and their legacy.
Amazon Web Store
WHAT WE ACHIEVED: The purpose was to create a digital storefront for Caudalie's entry into Amazon's luxury beauty market. The challenge was to translate a heritage European brand into a modern look for the savvy Amazon shopper. Our objective was to maintain the brand's legacy while appealing to a new digital audience.
HOW WE DID IT:
Brand Emphasis: We re-emphasized the primary, recognizable brand color and logo right at the top of the landing page.
Visual Appeal: We featured a banner showcasing a digitally friendly image from Caudalie's newest collection to capture attention immediately.
Product Grouping: The first group of products highlighted the brand's best sellers. The product grouping showed items by collection and specified the concerns each collection addresses.
Heritage Highlight: The footer circled back to the brand heritage, telling the story of how the brand was founded and highlighting the brand founders.
MY ROLE: As the design lead for Caudalie's North America market, I led the project from concept to execution, ensuring that Caudalie's heritage was effectively translated into a modern, digital storefront. I was responsible for re-emphasizing the brand's key elements, designing the layout to highlight best sellers and new collections, and crafting the story of the brand's heritage to connect with the digital audience.
